Why Should Your Book Be on Amazon.com? Credibility. If your book is important, it should be available at the world’s biggest book store. Visibility. People (including members of the media) will find your book and learn about you through your appearance on Amazon. (That’s how I got into Woman’s Day magazine.) Money. You will sell…
Monthly Archives: June 2006
Booklet Tips on Hot Topics to Write About
Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start…
Getting Paid for Your Marketing Materials in 10 Steps
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s…
Five Pathways to Publishing Your Book
You want to be a published author, of course. You’ve got five choices about how to do that. Here’s a brief overview of the five major methods, outlining the advantages/disadvantages of each. Some can even be combined-for example, you can easily create an e-book and a self-published printed book from the same digital file.
What I Learned at PMA-U
Our fledgling publishing company needs to reach out to our audience (figurative artists) and generate awareness of our first book, Art Models. As a result, I took many of the PMA-U “Marketing Track” courses, while my wife and business partner Maureen soaked up advice on business theory, planning and budgeting
Radio Promotion – Tips and Tricks From an Expert
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 600 interviews, and we continue to sell our books, CDs,…
How to Give a Speech Without Dying
Two of the top fears of most people are dying and giving a speech. In fact, there is so much fear of public speaking, you might think that people regularly die while giving speeches. Fortunately, that is not the case. Here are some tips that will help you overcome your fears and give a great…
Write Articles to Promote Your Business
If you have any writing skill at all, you can write an article that helps your prospects gain information and solve problems. I’m betting that you can write at least five good articles, 500 to 1500 words, with information you already have–and use them to promote your business.
Micro-Pubs Deliver Flavorful New Books
“It’s the micro-brew of the literary world- individually crafted, often a labor of love and always full of flavor,” said Douglas Johnson, co-owner of a small publishing company (Live Model Books) in rural southern New Hampshire, as he talked about the books being produced by fellow small publishers.
Unleash the Potential of Booklets to Sell More Books and Enhance Your Cash Flow
At long last your book is done. The cover and the contents look as terrific as you hoped they would. Your marketing plan is ready to fully launch. You’re primed to make tons of money from your book, yet there’s a little voice saying “But wait, there’s more.” What could that be?
Get the answers you need to turn your non-fiction book into multiple information products. Click here to learn more.
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