Book Reviews - What Publishers Need to Know
by Dick Lutz
To the publisher there are two kinds of book reviews. The first is called a pre-publication review and is sent out in galley form some three or four months before publication. The recipients are the trade journals (Publishers Weekly, Kirkus Reviews, Booklist, and another half-dozen or so.) The purpose of reviews in these [...]
Sell More Books on Amazon.com
by Cathy Stucker
Why Should Your Book Be on Amazon.com?
Credibility. If your book is important, it should be available at the world’s biggest book store.
Visibility. People (including members of the media) will find your book and learn about you through your appearance on Amazon. (That’s how I got into Woman’s Day magazine.)
Money. You will sell books [...]
Booklet Tips on Hot Topics to Write About
by Paulette Ensign
Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place [...]
Getting Paid for Your Marketing Materials in 10 Steps
by Paulette Ensign
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, [...]
Five Pathways to Publishing Your Book
By Shel Horowitz
You want to be a published author, of course. You’ve got five choices about how to do that. Here’s a brief overview of the five major methods, outlining the advantages/disadvantages of each. Some can even be combined-for example, you can easily create an e-book and a self-published printed book from the same digital [...]
What I Learned at PMA-U
by Douglas Johnson
Our fledgling publishing company needs to reach out to our audience (figurative artists) and generate awareness of our first book, Art Models. As a result, I took many of the PMA-U “Marketing Track” courses, while my wife and business partner Maureen soaked up advice on business theory, planning and budgeting
Radio Promotion - Tips and Tricks From an Expert
by William A. Gordon
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 600 interviews, and we continue to sell [...]
How to Give a Speech Without Dying
Two of the top fears of most people are dying and giving a speech. In fact, there is so much fear of public speaking, you might think that people regularly die while giving speeches. Fortunately, that is not the case. Here are some tips that will help you overcome your fears and give a great [...]
Write Articles to Promote Your Business
If you have any writing skill at all, you can write an article that helps your prospects gain information and solve problems.
I’m betting that you can write at least five good articles, 500 to 1500 words, with information you already have–and use them to promote your business.
Micro-Pubs Deliver Flavorful New Books
“It’s the micro-brew of the literary world- individually crafted, often a labor of love and always full of flavor,” said Douglas Johnson, co-owner of a small publishing company (Live Model Books) in rural southern New Hampshire, as he talked about the books being produced by fellow small publishers.