The Chinese are obsessed with English. Up to one fifth of the population (260 million people) is learning the language. Gordon Brown, the British finance minister, observed on a trip to China in 2005, in two decades China’s English speakers will outnumber the native English speakers in the rest of the world. The appetite for…
Monthly Archives: June 2006
Book Distribution – Ten Rules for Dealing with Wholesalers and Distributors
First we need to define the difference. While there are some blends, basically a wholesaler, like Ingram or B&T is an order taking warehouse and fulfillment operation. They do no sales. They get around 55% discount and pass 40% to their retail customers. A distributor is a different animal.
Book Cover Design: Finding and Working With a Book Cover Designer
Finding a designer is easier than ever, now that the internet is literally at our fingertips. But how do you determine whether a designer is qualified or if they will provide good customer service?
Getting Down to the Business of Writing A Book
The ideas have rolled around in your head for long enough. In making a commitment to writing your book, setting up a structure is important.
Freelance Writing – Gaining Writing Experience
Some Catch-22, huh? In the writing business, you can’t get published until you have some experience. If you can’t get published until you have experience, how do you get experience? How do you get publishing clips to show all those publishers who want to see “previously published clips”?
Turn Publishing Setbacks Into Comebacks
If you are actively making an effort in publishing, you will certainly encounter some setbacks. The only question is how will you handle these setbacks. Will you quit or will you turn those setbacks into comebacks? Personally I recommend a comeback and here is how to do it.
Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since authors like Joe Karbo (“The Lazy Man’s Way to Riches”) back in the 1960s.
Copyright Protection – What Is Not Protected?
According to the U.S. Copyright office, there are several categories of material that are generally not eligible for federal copyright protection. These include:
Book Signings – Tips From A Road Warrior
Do the words “book signing” terrify you? Fear not! I thought writing The Circle of Friends the best part until I began making public appearances — now I cherish getting out and meeting the readers. As a book signing road warrior (150 stores in 2 years), I would like to offer you a few fresh…
Haiku for Authors and Publishers
These are original haiku by Cathy Stucker, written especially for those who know the joy and heartbreak, stress and bliss of writing and publishing their work.
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