Selling English-Language Books in China
by Bill Frank
The Chinese are obsessed with English. Up to one fifth of the population (260 million people) is learning the language. Gordon Brown, the British finance minister, observed on a trip to China in 2005, in two decades China’s English speakers will outnumber the native English speakers in the rest of the world.
The appetite for English language materials seems insatiable. It is estimated that $60 billion a year is spent in China on materials comprising books, teaching materials, tests, teacher training and language schools. Read more
Book Distribution - Ten Rules for Dealing with Wholesalers and Distributors
by Alan N. Canton
First we need to define the difference. While there are some blends, basically a wholesaler, like Ingram or B&T is an order taking warehouse and fulfillment operation. They do no sales. They get around 55% discount and pass 40% to their retail customers. A distributor is a different animal. Read more
Book Cover Design: Finding and Working With a Book Cover Designer
by Michele DeFilippo
Finding a designer is easier than ever, now that the internet is literally at our fingertips. But how do you determine whether a designer is qualified or if they will provide good customer service? Read more
Getting Down to the Business of Writing A Book
By Marilyn Barnicke Belleghem M.Ed.
The ideas have rolled around in your head for long enough. In making a commitment to writing your book, setting up a structure is important. Read more
Freelance Writing - Gaining Writing Experience
by Gayle Trent
Some Catch-22, huh? In the writing business, you can’t get published until you have some experience. If you can’t get published until you have experience, how do you get experience? How do you get publishing clips to show all those publishers who want to see “previously published clips”? Read more
Freelance Writing - Paying Markets and More
by Gayle Trent
Here are some resources to help you get published. Read more
Turn Publishing Setbacks Into Comebacks
by Edward W. Smith
If you are actively making an effort in publishing, you will certainly encounter some setbacks. The only question is how will you handle these setbacks. Will you quit or will you turn those setbacks into comebacks? Personally I recommend a comeback and here is how to do it. Read more
Buzz-Based Book Marketing
by Shel Horowitz
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades—at least since authors like Joe Karbo (”The Lazy Man’s Way to Riches”) back in the 1960s. Read more
Copyright Protection - What Is Not Protected?
by Cathy Stucker
According to the U.S. Copyright office, there are several categories of material that are generally not eligible for federal copyright protection. These include: Read more
Book Signings - Tips From A Road Warrior
by L. Diane Wolfe
Do the words “book signing†terrify you? Fear not! I thought writing The Circle of Friends the best part until I began making public appearances – now I cherish getting out and meeting the readers. As a book signing road warrior (150 stores in 2 years), I would like to offer you a few fresh ideas to help get your campaign off the ground. Read more