Cathy’s Blog

Sell More Books at the Back of the Room

Photo of Author Ellen Jaffe Jones by Ejmamawama (Own work) [CC BY-SA 3.0], via Wikimedia Commons

As an author, you may have many opportunities to speak to groups, present at conferences and instruct classes. Making your book available for purchase at these events can build your fan base and put cash in your pocket. Even giving a free talk to a small group can be profitable. I have given many talks […]

What Fiction Writers Can Learn About Marketing from Non-Fiction Writers

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Marketing fiction can be more challenging than non-fiction. You can make it easier by adopting techniques used by non-fiction writers. Yes, these marketing methods work for novels, too. Tie your book to a hot news story. One client’s novel about the oil industry came out right when gas prices were spiking. He used that as […]

Editing Resources for Writers

Making your manuscript the best it can be is a critical step in your book’s success. We can not recognize all of the issues in our own work, so it is important to hire a professional to edit your book before you self-publish it or submit it to a publisher. (No, it is not the […]

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Recent Articles

Marketing vs Sales

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, will help your business become more profitable. There are four competing concepts […]

Jewish Book Fairs & Festivals Authors Can Attend in 2015

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If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists and book editors. Book festivals and fairs are held year round […]

Book Marketing on Twitter: The 15 Most Important Twitter Lists

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Twitter is one of the best ways for authors to network with other writers and with publishers, literary agents and book promoters.  Twitter is so important for anyone involved in the world of books that having a Twitter profile has become a must for any author, new or established, to access book blogs, thought leaders […]

Author Interviews

Scott Keen – Scar of the Downers

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What is your most recent book? Tell us a bit about it. is a young adult fantasy about two slaves named Crik and Jak, who are thrust into a difficult spot. Do they stay in the dark city of Ungstah under Kilvar, their cruel owner, or do they try and escape, knowing if they fail […]

Karen Mann – The Woman of La Mancha

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What is your most recent book? Tell us a bit about it. First, let me say thank you for printing this interview. After 27 years of writing, two of my books, and , were published in the same week. The book I want to talk about today is The Woman of La Mancha, a companion […]

Herb Williams-Dalgart – The French Girl’s War

What is your most recent book? Tell us a bit about it. My most recent book is entitled, >. It takes place beginning in 1939; just when Germany has invaded Poland and France enters the war. Sophie Claveaux, my protagonist is an eighteen-year-old Jewish farm girl, who believes she carries a curse that threatens her […]

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