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Press Releases and the Search Engines

Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s…

Writer’s Block is A LIE

Let’s go through a common event, one that we all have experienced. A police officer has pulled up behind you. Lights flashing, that crunch-crunch-crunch as he stomps his way over the asphalt. Your window is already open ’cause you know the drill, and your butt is clenched so tight an onlooker would think you’re three…

Is the Press Release Dead?

Does Santa Claus exist? Is the press release dead? These questions come up every year. While the existence of Santa Claus has been widely proven to be true, I’ll weigh in on the other question as one of my coaching clients asked me that question just the other day. My answer is simple. If you…

#PR Predictions for 2015 from #Publicity Expert Dan Janal @prlead

Note from Cathy: Dan Janal offers some interesting predictions about PR and publicity in the coming year. I agree with Dan’s predictions, and I believe that #2 is absolutely critical. It is no longer just about the media promoting us; we need to promote them, too. And despite what some say, press releases are not…

Must-Have iPhone Apps for Authors & Writers

As a modern day writer, you’ve learned when and where you write best. Rarely, I’m sure, does inspiration strike when you’re seated at your desk in front of your computer at 9:00am. More likely, you’re inspired while you’re out and about. In order to efficiently capture and save every new idea, detail, story line, etc.,…

Writers’ Conferences Put Authors on the Road to Success

There are several good reasons why writers should invest the time and effort required to attend writers’ conferences. Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big. If the book…

Medium – An Online Writing Tool for Authors

Walter Isaacson uses it. NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What is it? It’s a new site for authors called MEDIUM. It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. On this exclusive site the authors…

Book Publicity Idea: Link Your Book to Holidays and Special Events

One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting…

What Can Authors Learn From The ALS “Ice Bucket Challenge”

The “ALS Ice Bucket Challenge” today’s social media explosion, has caused a dramatic change in awareness among many. Whether on Facebook, Twitter, or YouTube, the “icing” videos took over everyone’s newsfeeds. The challenge involves filming a video of yourself while getting drenched by a bucket of ice water, share it on social media, and challenge…

Why You Should Use WordPress for Your Author Blog

If you are an author and you are toying with the idea of starting a blog so you can either promote your existing books or highlight or showcase your writing skills or maybe jog your creative juices, you should use WordPress as your blogging platform. While you can go with other blogging software, when it…

Cathy Stucker's Publishing Blog

What Fiction Writers Can Learn About Marketing from Non-Fiction Writers

marketing-fictionMarketing fiction can be more challenging than non-fiction. You can make it easier by adopting techniques used by non-fiction writers. Yes, these marketing methods work for novels, too.

Tie your book to a hot news story. One client’s novel about the oil industry came out right when gas prices were spiking. He used that as a hook to land lots of radio interviews and create interest in his book.

Promote to people like your characters. What is your heroine’s career? Does she have a hobby? People like to read about people like themselves, so the people who share her career, hobby or other characteristics will want to read your book. Reach out to them.

Use geographic ties. Media in your area will be interested in the fact that you are a local author. Where is your book set? People love to read books set in their town. Where is your hero from? People there might want to know about your book.

Create a survey or poll. During the 2008 presidential campaign, author Jessica James promoted her historical romance by creating a poll about which literary character best exemplifies the qualities of a U.S. President. (The winner was Atticus Finch of To Kill a Mockingbird.)

Talk about the process of writing. It seems that everyone dreams of being a writer, and they are fascinated by what writers do. Write articles about how you research, a typical writing day, how you got published, etc., and publish them in print and online.

And don’t forget the tried-and-true: Promote your events. If you will be speaking, reading, signing or making any kind of appearance, let the media and your fans know with press releases and online announcements.

As the Idea Lady, Cathy Stucker helps authors, professionals and entrepreneurs attract customers and make themselves famous. You can find more tips about writing, publishing and marketing your book at http://SellingBooks.com/ and marketing tips from Cathy at http://IdeaLady.com/.

Editing Resources for Writers

Making your manuscript the best it can be is a critical step in your book’s success. We can not recognize all of the issues in our own work, so it is important to hire a professional to edit your book before you self-publish it or submit it to a publisher. (No, it is not the…

Words are, like, important?

Anyone who appreciates the beauty and utility of language will enjoy this poem by Taylor Mali. There are people who will tell you that the meaning is what matters, not the way it is expressed. But when words are used carelessly and incorrectly, how do we know what the speaker or writer is trying to…

Prepping for NaNoWriMo

NaNoWritMo is coming! Here is a fictional look at one writer’s approach to this annual November event. I got a kick out of it, and I hope you do, too. Mike, the writer, shares a bit of his fractured take on life at bikeswine.com. More and more you hear the stories of preppers – men…

How To Write a Book Without Writing

Here’s what happens when most people sit down to write a book: First, they procrastinate because they don’t know where to start. Next, they finally get going and they even manage to write a chapter or two, but then they get stuck. Finally, they shelve the book to “finish later” and it never gets done….

Who or Whom? Which is Correct?

This is possibly the trickiest confusion-causing grammar rule imaginable. So many of us see the two words “whom” and “who” and our eyes begin to cross because we can’t even start trying to figure out the difference between them. I see many people try to sound correct by using “whom” even when they should use…

How to Write Haiku

  Haikus are famous around the world for many reasons, one being that they’re always short and sweet and easy to write. While haikus may be short, they’re definitely not easy. They’re a very structured form of writing that packs a huge punch in very little words. Originally, haikus focused on senses and had a…

Librarian Love: Helping You Get Published

Most people won’t believe you when you tell them that librarians can play a role that could prove vital to getting you published. The image of a cranky woman at a desk persists—but most don’t realize that behind that woman is a world of resources that could pave the way to success. It’s never too…

Researching For Your Novel: Librarians as Friends

Writing a novel can be very intimidating, and very difficult. One of the hardest tasks any author needs to undertake is research. Whether it’s looking at the historical context of a war being used as the background of a romance novel, or understanding how an engine works for your new steampunk series, research is essential….

How Writing a Novel Actually Works

This infographic shows some of the myths believed by new novelists. Many new writers believe that writing the first draft is the hard part. In fact, when you finish the first draft you work has hardly begun. You may get a chuckle from this graphic, or you may find that it is too true to…