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Is the Press Release Dead?

Does Santa Claus exist? Is the press release dead? These questions come up every year. While the existence of Santa Claus has been widely proven to be true, I’ll weigh in on the other question as one of my coaching clients asked me that question just the other day. My answer is simple. If you…

#PR Predictions for 2015 from #Publicity Expert Dan Janal @prlead

Note from Cathy: Dan Janal offers some interesting predictions about PR and publicity in the coming year. I agree with Dan’s predictions, and I believe that #2 is absolutely critical. It is no longer just about the media promoting us; we need to promote them, too. And despite what some say, press releases are not…

Must-Have iPhone Apps for Authors & Writers

As a modern day writer, you’ve learned when and where you write best. Rarely, I’m sure, does inspiration strike when you’re seated at your desk in front of your computer at 9:00am. More likely, you’re inspired while you’re out and about. In order to efficiently capture and save every new idea, detail, story line, etc.,…

Writers’ Conferences Put Authors on the Road to Success

There are several good reasons why writers should invest the time and effort required to attend writers’ conferences. Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big. If the book…

Medium – An Online Writing Tool for Authors

Walter Isaacson uses it. NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What is it? It’s a new site for authors called MEDIUM. It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. On this exclusive site the authors…

Book Publicity Idea: Link Your Book to Holidays and Special Events

One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting…

What Can Authors Learn From The ALS “Ice Bucket Challenge”

The “ALS Ice Bucket Challenge” today’s social media explosion, has caused a dramatic change in awareness among many. Whether on Facebook, Twitter, or YouTube, the “icing” videos took over everyone’s newsfeeds. The challenge involves filming a video of yourself while getting drenched by a bucket of ice water, share it on social media, and challenge…

Why You Should Use WordPress for Your Author Blog

If you are an author and you are toying with the idea of starting a blog so you can either promote your existing books or highlight or showcase your writing skills or maybe jog your creative juices, you should use WordPress as your blogging platform. While you can go with other blogging software, when it…

21 Top Fan Fiction Sites for Authors

Overview: Fan Fiction is a great way for aspiring authors to hone their craft. Amanda Hocking started out writing fan fiction and she was signed to a multimillion dollar book deal. Fifty Shades of Grey author E. L. James started writing fan fiction after she finished reading the Twilight saga, and hasn’t stopped since. Here’s…

How Authors Can Use Listmania to Promote Their Book

As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of Amazon by using Listmania lists. How? Listmania is a free marketing tool that allows all Amazon account holders to create a list of their favorite things such as…

Cathy Stucker's Publishing Blog

Words are, like, important?

Anyone who appreciates the beauty and utility of language will enjoy this poem by Taylor Mali.

There are people who will tell you that the meaning is what matters, not the way it is expressed. But when words are used carelessly and incorrectly, how do we know what the speaker or writer is trying to say?

Words have meaning. The words you use, and the manner in which you use them, matter. Mali makes that point very cleverly in this performance.

Although the poem was written and performed by Mali, the video was created by Ronnie Bruce. According to Mali, “I have no idea who he is (and he didn’t ask for permission), but what would you do when the result is so good?” The typographic animation is interesting, but the poem and its performance are outstanding.

Prepping for NaNoWriMo

NaNoWritMo is coming! Here is a fictional look at one writer’s approach to this annual November event. I got a kick out of it, and I hope you do, too. Mike, the writer, shares a bit of his fractured take on life at bikeswine.com. More and more you hear the stories of preppers – men…

How To Write a Book Without Writing

Here’s what happens when most people sit down to write a book: First, they procrastinate because they don’t know where to start. Next, they finally get going and they even manage to write a chapter or two, but then they get stuck. Finally, they shelve the book to “finish later” and it never gets done….

Who or Whom? Which is Correct?

This is possibly the trickiest confusion-causing grammar rule imaginable. So many of us see the two words “whom” and “who” and our eyes begin to cross because we can’t even start trying to figure out the difference between them. I see many people try to sound correct by using “whom” even when they should use…

How to Write Haiku

  Haikus are famous around the world for many reasons, one being that they’re always short and sweet and easy to write. While haikus may be short, they’re definitely not easy. They’re a very structured form of writing that packs a huge punch in very little words. Originally, haikus focused on senses and had a…

Librarian Love: Helping You Get Published

Most people won’t believe you when you tell them that librarians can play a role that could prove vital to getting you published. The image of a cranky woman at a desk persists—but most don’t realize that behind that woman is a world of resources that could pave the way to success. It’s never too…

Researching For Your Novel: Librarians as Friends

Writing a novel can be very intimidating, and very difficult. One of the hardest tasks any author needs to undertake is research. Whether it’s looking at the historical context of a war being used as the background of a romance novel, or understanding how an engine works for your new steampunk series, research is essential….

How Writing a Novel Actually Works

This infographic shows some of the myths believed by new novelists. Many new writers believe that writing the first draft is the hard part. In fact, when you finish the first draft you work has hardly begun. You may get a chuckle from this graphic, or you may find that it is too true to…

How to Write Faster

If you want to write a book or if you want to write for a living, one of the biggest factors that will determine if you make a good living with writing is your writing speed. Writing faster is not just a matter of how fast you type. You have to actually compose your thoughts…

5 Ways to Sell More Kindle Books

Just listing your book in the Kindle marketplace doesn’t guarantee sales. You need to give your sales a jump start, and the five tips here will help you do exactly that! 1) Choose good keywords. Using the right keywords in your listing as well as the book title itself (if possible) can help searchers find…